The helping plate
Introducing the Mammoth Meatball – a unique experiment to inspire new conversations about the future of food. The world’s first meatball made from mammoth DNA was revealed at Nemo Science Museum in the Netherlands, a scientific experiment using advanced molecular engineering by the Australian cultured meat company Vow and a team of international experts to demonstrate the potential of cultured meat to revolutionize the food industry.
Using new and innovative technology, the Mammoth Meatball was created from the DNA of the extinct woolly mammoth and completed with fragments of African elephant DNA, a close relative to the mammoth.
Mammoth Meatball is a striking statement to challenge the public and the meat industry to think differently about how food is produced and how we consume food, highlighting cultured meat as a viable alternative to traditional animal agriculture.
“Advertisers often talk about pushing boundaries, but scientists are the ones pushing the real boundaries of knowledge and finding new answers to age-old questions. Let’s use that knowledge more often for the benefit of our clients.”
